About

Enterprise sales craft, made personal

I am a commercial leader with more than a decade of experience driving enterprise revenue across EMEA, selling financial data, analytics and cloud solutions to tier 1 and tier 2 banks, asset managers, hedge funds and family offices.

Portrait of Ajoke Tella in a navy jacket

Career

A decade with the most demanding buyers

Today, I bring that experience to startups, SMEs and established companies intent on winning and growing complex B2B revenue.

  1. Today

    Commercial advisory

    Advising founders and leadership teams on go-to-market strategy, sales function design, enterprise capability and commercial leadership, from London and Lagos.

  2. FactSet

    A global financial data and analytics company used by asset managers, banks and hedge funds worldwide.

    Senior Sales Specialist, Enterprise Buy Side

    Managed an enterprise book of more than 100 buy-side accounts and led RFP tenders that secured $2M in cost savings for clients.

  3. Options Technology

    A leading provider of IT and cloud infrastructure to capital markets firms, from investment banks and hedge funds to exchanges.

    Enterprise sales

    Managed a portfolio spanning tier 1 and tier 2 banks, asset managers, hedge funds and family offices, and generated $17M of new pipeline in partnership with product and engineering teams.

  4. ICE Data Services

    The data business of Intercontinental Exchange (ICE), the Fortune 500 company that owns the New York Stock Exchange.

    Inside Sales Specialist to Regional Sales Executive

    Managed a book of business of about $30M across 15 global enterprise accounts, achieved 450% of target, and built the Inside Sales team from inception.

  5. Bank of America Merrill Lynch

    The investment banking and global markets arm of Bank of America, now BofA Securities.

    Global Equities Sales Analyst

    Began my career in global markets in London.

How I work

Listen first, then lead

My degree is in counselling, and it shapes how I coach and advise: I begin by listening to the problem and to the people closest to it, then lead with a clear diagnosis and a practical plan.

Credentials

  • BEd Counselling, University of Ilorin (University Scholar)
  • Executive Education, Competitive Strategy and Innovation, London School of Economics

Discover how I can help

Where I work

London.

Serving companies across the UK, Europe and beyond.

Lagos.

Serving companies across Nigeria and the wider African continent.